In the year of 1734 it was when for the first time the inhabitants of Zapopan began a pilgrimage to the house of the Virgin of Zapopan to thank him for saving them from their discomforts caused by the epidemics and floods that hit them since 1695.
From there, year after year the faithful from Guadalajara make a journey of more than 12 kilometers, which goes from the Cathedral of Guadalajara to the Basilica of Zapopan.
The religious holiday is one of the three most important in the country, where around 2 million people come together to thank ‘La Generala’ for a miracle.
UNESCO declared it Intangible Cultural Heritage of Humanity as it is the most popular and deeply rooted holiday in Western Mexico.
In addition to the pilgrimage, mechanical games and food stalls are installed in the Zapopan Center for the enjoyment of pilgrims.